How to Get Clients as a Lawyer [10+ Strategies for Growth]

If you're running a law firm, one of the greatest challenges is finding people who need legal help. This guide is all about how to get clients as a lawyer by discovering some smart and effective ways to attract clients.

In this guide, we’re going to walk through several strategies that can help your law firm stand out and draw in the people who need your services. We'll explore how to get clients as a lawyer using digital tools, community engagement, and other savvy methods can make a difference.

Think of these strategies as your roadmap to success. They are useful whether your law firm is just starting out or if you’ve been helping people for a while and want to expand.

This guide isn’t just about getting a bunch of clients quickly. It’s about building a sustainable approach that keeps your law firm thriving and your clients satisfied over time.

Ready to explore how to get clients as a lawyer? Let's dive in!

Strategy #0: Use a Client Portal

Using a secure client portal is essential for modern law firms. It keeps client information safe and simplifies the process of exchanging legal documents. A portal like Foyer can transform how you interact with clients. Here are a few reasons your law firm should use a client portal:

• Client Portals Keep Information Safe: Thanks to security features like multi-factor authentication and end-to-end encryption, clients can confidently upload sensitive documents, knowing their personal and legal information is secure.
• Client Portals Simplify File Sharing: Say goodbye to lost emails or misplaced paper files. Clients can easily upload and download their legal documents, streamlining the process for everyone.
• Secure Communication with Clients: This feature is crucial for keeping your clients engaged and informed about their legal matters. Secure messaging through the portal ensures confidentiality and efficiency.
• Easy Setup: With Foyer, setting up a client portal for your law firm is straightforward and quick. You can have a functional, secure client portal ready in just a few minutes. Create a client portal for your law firm in just 1 minute.
• Stand Out with a Client Portal: Offering a secure and efficient way to handle legal documents and communication can set your firm apart from others, potentially being the key factor in a client’s decision to choose your services.

I recommend trying out Foyer to see what it can do for your law firm. Starting at a low monthly rate ($10 per month), it comes equipped with a host of features perfect for legal practices.

Features of Foyer include:

• Secure File Sharing
• Real-time Messaging
• Email and Desktop Notifications
• Integration with DocuSign for e-signatures
• Secure Email

With end-to-end encryption, you can be confident that your firm's and your clients' data is always protected.

Click here to get started with Foyer for free.

Strategy #1: Develop a Referral Program

Referrals are a key strategy in the legal industry. A robust referral program can significantly boost your client base. But what's the best way to create a program that really works?

Start by encouraging your current clients to refer others. One effective method is to offer them incentives for each new client they bring in. These incentives could be discounts on services, complimentary consultations, or other benefits. Importantly, make sure the referral process is easy and straightforward.

Ensure the rules of your referral program are clear. Use simple language and prominently display the program details on accessible platforms like your firm’s website.

It's crucial to explain the benefits for both the referrer and the new client. Clients should clearly understand the program's value and what’s in it for them.

Regularly remind your clients about the referral program. Use various channels such as emails, social media, or direct communication to keep the program at the forefront of their minds.

Monitor the success of your referrals. Identify which clients are the most active in referring others and offer them additional rewards to encourage ongoing participation.

Lastly, always show appreciation to clients who make referrals. A sincere thank you can go a long way in showing you value their support and can transform satisfied clients into active promoters of your law firm.

Strategy #2: Leverage Social Media Marketing

Social media is a vital component in contemporary marketing for law firms, offering a strategic way to connect with potential clients. But how can you harness its power effectively?

Begin by selecting the right platforms. Focus on where your potential clients might be active, which could include LinkedIn, Facebook, Instagram, or even Twitter. Each platform attracts a different audience.

Make sure to create valuable content. This could include legal insights, updates on law changes, case studies, and informative articles. Your goal is to provide posts that are educational and engaging, establishing your firm as a trustworthy source of legal information.

Engage actively with your audience. Make an effort to respond to comments and messages promptly. This level of engagement portrays your firm as approachable and attentive to potential clients’ needs.

Employ targeted advertising to extend your reach. These ads can be customized to reach specific groups of people, increasing the likelihood of reaching individuals who may require your legal services.

Consistency is crucial. Maintain a regular posting schedule to keep your audience interested and engaged. This consistency is key to building a robust online presence for your law firm.

Finally, it’s important to measure the impact of your social media efforts. Utilize analytics tools to track what’s working and what isn’t. Adjust your strategy based on these insights to ensure your social media marketing is both effective and efficient.

Strategy #3: Utilize Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is crucial for enhancing the online visibility of law firms. But how can you effectively utilize SEO to attract more clients? Here are key considerations for driving more client traffic to your law firm through SEO:

• Understanding SEO Basics: SEO is about improving your website's ranking in search results. Start by identifying keywords that potential clients might use to find legal services. Tools like Google Keyword Planner are useful for this research.
• Optimizing Your Website Content: Your website's content should be both informative and relevant to your legal expertise. Instead of stuffing your content with keywords, integrate them naturally. Consider creating blog posts on legal advice, case studies, or updates in law, as they keep your site dynamic and informative.
• Building Quality Backlinks: Backlinks from other reputable websites to yours can significantly boost your site's credibility and improve its search engine ranking. Engage with industry blogs, legal forums, or local business sites, offering to write guest posts or provide expert legal commentary to gain these valuable backlinks.
• Improving Website User Experience: A user-friendly website is vital for effective SEO. Ensure your site loads quickly, is easy to navigate, and is mobile-friendly, as an increasing number of people use smartphones for online searches. A responsive, mobile-optimized site is essential.
• Local SEO for Local Clients: If your firm targets local clients, focus on local SEO strategies. This includes optimizing your website for local keywords related to your legal services. Also, make sure your law firm is listed on Google My Business and encourage satisfied clients to leave positive reviews.
• Tracking and Analyzing SEO Performance: Utilize tools like Google Analytics to monitor your website's performance. Analyzing metrics such as traffic sources and user behavior will help you understand which aspects of your SEO strategy are working and which need refinement.

Effective SEO for law firms involves a strategic approach to keywords, content optimization, backlink building, and ensuring a stellar user experience. By mastering these elements, you can attract organic traffic to your website, leading to increased client engagement and acquisition.

Strategy #4: Host Webinars and Workshops

In the legal sector, hosting webinars and workshops is an effective strategy to attract and engage potential clients. These events offer a platform to showcase your expertise and interact with a wider audience. However, organizing successful events demands careful planning and execution.

• Select Topics That Resonate: Choose topics that are relevant and appealing to your target audience. This might include discussions on recent legal developments, strategies for specific legal challenges, or advice for certain client groups like small business owners. The aim is to select topics that are not only educational but also address the common concerns or questions that your potential clients might have.
• Planning and Preparation: Determine the format of the event (whether it will be a live session or a pre-recorded webinar). For live events, it’s crucial to choose a reliable hosting platform. Ensure that your technology setup is thoroughly checked to avoid any technical issues. If opting for a pre-recorded session, focus on producing a high-quality video with clear audio.
• Promote Your Event Effectively: Promotion is key to the success of your webinar or workshop. Use every available channel, such as your website, social media, email marketing, and local community networks, to advertise your event. Create a compelling promotional campaign to increase attendance. Platforms like LinkedIn and Facebook can provide a broader reach, and engaging with local professional groups or community boards can also be beneficial.
• Engage Your Audience: During the event, encourage live interactions like Q&A sessions or polls. This not only makes the webinar more engaging but also gives you insights into your audience's interests and needs.
• Provide Valuable Resources: At the end of your session, offering additional materials can make a lasting impression. Provide resources related to your webinar topic, such as informative guides or checklists. These can play a significant role in converting an attendee into a client.
• Follow-Up After the Event: The follow-up is just as important as the event itself. Reach out to attendees with a thank you message, and if possible, include a recording of the event. This is also a great opportunity to invite them for a one-on-one consultation or to sign up for your newsletter. This shows your appreciation for their attendance and keeps the door open for future interactions and potential client relationships.

Strategy #5: Create Useful Content

Creating and sharing valuable content is an essential strategy for establishing your law firm as a knowledgeable authority in the legal field. This approach significantly helps in building trust and credibility with potential clients. Here's how to effectively implement content marketing for your law firm:

Develop a content strategy that aligns with the interests and needs of your target audience. This involves understanding the common questions, concerns, and interests they may have. Your content could range from blog posts about the latest legal developments, tips for navigating legal challenges, or insights into specific areas of law.

Consistency is key in content marketing. Regularly updating your blog, website, or social media channels with fresh content keeps your audience engaged and your firm top of mind. Planning a content calendar ensures a steady flow of new and relevant material.

Diversify the types of content you produce. Beyond written blogs and articles, consider creating infographics, videos, or podcasts. These formats can be more engaging and are likely to be shared, thus increasing your reach.

Make your content easily accessible and shareable. Ensure that your website and blog are user-friendly and that sharing options are prominently available. This enhances the likelihood of your content being distributed across various platforms.

SEO should be a consideration in your content creation. Use relevant keywords naturally within your content to improve its visibility on search engines. This makes it easier for potential clients to find your content - and your services - when they search for legal information.

Finally, use your content to drive action. Include clear calls-to-action (CTAs) in your materials, inviting readers to contact you for more information, subscribe to your newsletter, or book a consultation. This strategy helps in converting your content audience into actual clients.

Strategy #6: Engage in Community Events and Sponsorships

Participation in community events and sponsorships is an effective strategy for law firms looking to expand their client base. This approach extends beyond traditional marketing, fostering a deeper connection with the local community.

Seek out local events such as fairs, charity runs, or business expos. These events provide a platform to interact with potential clients in a relaxed and personal setting. At these events, your law firm can set up a booth, offer free legal consultations, or distribute informative materials about your services.

Sponsoring local events or teams is another effective avenue. This not only gets your firm's name out there but also demonstrates your commitment to the local community. Choose events or causes that align with your firm’s values and resonate with your target audience, such as local sports teams, school events, or community festivals.

When engaging in these events, focus on building genuine relationships rather than hard selling your services. The goal is to be remembered as a community-oriented firm that adds value. These events are opportunities to showcase your knowledge and approachability.

Remember to leverage these community interactions on your digital platforms. Share your participation and experiences on social media or your website. This can enhance your reputation not just locally, but also in the wider digital audience.

Lastly, follow up after events. If you’ve collected contact details, send a thank-you message or a brief introduction to your services. This can be an effective way to convert casual interactions into potential client relationships.

Strategy #7: Partner with Other Legal Professionals

Collaborating with others in related fields is a powerful way for law firms to create a mutually beneficial referral network. This strategy can significantly enhance your client base and professional relationships. Here’s how to approach and cultivate these strategic partnerships.

Identify potential partners who share a client base that would benefit from your legal services. These could include financial advisors, real estate agents, or even other attorneys specializing in different legal areas. The objective is to find professionals whose services complement your own.

Reach out to these potential partners and propose a meeting. The goal is to discuss mutually beneficial client referrals. Clearly communicate what your law firm offers and understand what they provide. This ensures that any referrals made are suitable and advantageous for all parties involved.

Develop a clear understanding of each other's ideal client profiles. This assists in making accurate and beneficial referrals. Knowing the specific needs and preferences of the clients you each serve ensures that the referrals are more likely to be successful.

Establish trust with your partners. Trust is the cornerstone of a successful referral relationship. Start with smaller referrals to build confidence in each other’s services and professionalism.

Regularly communicate with your partners. Keep them informed about any changes in your services or new offerings. This helps them refer clients more accurately. Similarly, stay updated about their services and any developments they might have.

If necessary, create formal agreements. For partnerships involving significant exchanges of referrals, a formal agreement clarifying the partnership terms can be beneficial. This ensures clarity and commitment from both parties.

Strategy #8: Offer Legal Consultations at No Cost

Offering free initial consultations is a powerful way for law firms to showcase their expertise and service quality without any financial commitment from potential clients. This strategy is highly effective in attracting new clients to your legal practice.

Advertise your offer of a free initial consultation prominently on your website, social media channels, and other marketing materials. Ensure it's clearly communicated as a no-obligation opportunity for potential clients to discuss their legal needs and understand how your services can benefit them.

During the consultation, focus on providing real value. Listen carefully to the client's concerns and offer tailored advice. This is an excellent opportunity to demonstrate your expertise and the personalized attention your firm provides. Use this time to build a relationship and trust, rather than for a hard sell.

Use these consultations to thoroughly understand the client's needs. This not only helps you provide relevant advice but also enables you to tailor your services to meet these needs if they choose to engage with your firm.

Follow up after the consultation. Send a thank you note or an email summarizing the discussion and outlining next steps. This maintains open lines of communication and keeps your firm in the client's mind when they are ready to decide.

Be prepared to answer any questions about your services and fees if the client expresses interest in further engagement. Transparency at this stage is crucial for building trust and setting clear expectations for a potential working relationship.

Lastly, track the success of these free consultations. Analyze how many lead to paid engagements. This will help you measure the effectiveness of this approach and make any necessary adjustments.

Strategy #9: Implement Email Campaigns

Targeted email campaigns are an essential tool for law firms aiming to broaden their client base. This approach is particularly effective in reaching both potential and current clients with tailored communication.

To begin, build up your email list. Segment your contacts into categories such as current clients, potential clients, and other specific groups. This segmentation allows you to tailor your email content to meet the unique needs and interests of each group.

When crafting your email content, be thoughtful and relevant. For potential clients, focus on introducing your services, sharing client success stories, or offering insights into legal issues. For existing clients, provide updates on legal developments, reminders for key dates, or personalized legal advice.

The subject line of your email is critical; it should be compelling enough to encourage recipients to open the email. Keep it clear, concise, and directly related to the content of your email.

Include a clear call-to-action (CTA) in your emails. This could be an invitation to schedule a consultation, a prompt to read your latest blog post, or an encouragement to use your legal services. The CTA should guide recipients toward further engagement with your firm.

Make sure your emails are visually appealing and mobile-friendly. Many people read emails on smartphones, so your emails must be easily readable on these devices.

Adhering to email regulations, such as the CAN-SPAM Act, is crucial. This ensures legal compliance and helps prevent your email domain from being marked as spam.

Always provide an option for recipients to unsubscribe from your mailing list.

Regularly analyze the performance of your email campaigns. Metrics like open rates, click-through rates, and conversion rates are valuable in assessing the effectiveness of your strategy and in making necessary adjustments for better outcomes.

Strategy #10: Leverage LinkedIn for Professional Networking

LinkedIn offers a powerful platform for law firms to connect with potential clients, other legal professionals, and industry influencers, playing a crucial role in expanding your client base. Here are some effective ways to use LinkedIn to attract more clients for your law firm.

Firstly, ensure your LinkedIn profile is comprehensive and up-to-date. This includes a professional profile picture, a detailed summary of your legal services, and a rundown of your experience and qualifications. Your profile should clearly communicate your expertise in the legal field and the specific services your firm offers.

Regularly publish content on LinkedIn. This could be articles about recent legal developments, advice on legal matters, or insights into common legal challenges. Sharing valuable content establishes you as a knowledgeable authority in your field and keeps you visible in your network’s feed.

Engaging with your connections is crucial. Comment on posts, participate in discussions, and share relevant content from others. This not only increases your visibility but also helps build relationships within your professional network.

Join LinkedIn groups related to law and legal issues. These groups can be a valuable source of information, discussions, and potential clients. Actively contribute to conversations and offer your expertise when relevant.

Utilize LinkedIn’s search feature to identify potential clients and partners. You can filter searches by industry, location, and job title to find individuals who might benefit from your legal services.

Consider LinkedIn’s paid features, like InMail or premium accounts, for broader networking capabilities. These features allow you to reach out to potential clients or partners who are not in your immediate network.

Finally, encourage satisfied clients to endorse your skills or write recommendations on LinkedIn. These testimonials add credibility to your profile and can be influential in attracting new clients.

Conclusion

Building a client base for your law firm can be a challenging journey, but perseverance is key! With a variety of strategies at your disposal, you're sure to find the right approach to connect with the clients who need your legal expertise.

Remember, it's all about trial and error and continuous learning. By consistently applying these methods and staying committed to your efforts, you're setting your law firm on a path of growth and success.

Earlier, I mentioned the importance of using a client portal like Foyer. This tool is not just about streamlining your operations; it's a testament to your firm's commitment to client security. Implementing such technology can significantly enhance the way potential clients perceive your firm.

I hope this guide helped you learn how to get clients as a lawyer. If you have any feedback or comments, or if there's more you'd like to know, please feel free to leave a comment below!