Best White Label SEO Software and Tools for Agencies in 2025

White label tools help agencies offer polished services under their own brand. They let you give clients a clean login, branded reports, and consistent communication without building software from scratch. In this guide, we focus on white label SEO software and white label analytics and reporting platforms, plus a few adjacent tools agencies often add. Each pick includes standout features and pricing so you can compare quickly. We place Foyer first as the best client portal to anchor your client experience.

For structure, we follow the roundup format used by top ranking posts in this space and we verified plan details on vendor pages where helpful. 

What white label SEO software means for agencies

White label SEO software lets you research keywords, audit sites, track rankings, analyze competitors, and produce client ready reports that carry your branding. Note, if you're not too familiar with SEO, check out Google's SEO starter guide. The best options support a custom domain, your logo and colors, branded emails, and report templates. When you pair a branded portal with strong SEO and reporting tools, clients get a seamless experience from onboarding to results.

How we evaluated tools for this guide

• Breadth and depth of SEO features and analytics
• Strength of white label options such as custom domain and branded emails
• Pricing clarity and scalability for agencies
• Integrations that reduce context switching
• Freshness of plan details and common agency use cases validated on vendor pages

Table of contents

1. Best client portal - Foyer
2. Best white label SEO software - Semrush
3. Best white label SEO software - Ahrefs
4. Best white label SEO software - SE Ranking
5. Best local SEO tool - BrightLocal
6. Best white label analytics tool - AgencyAnalytics
7. Best white label reporting tool - Whatagraph
8. Best live dashboard tool - Databox
9. Best simple reporting tool - DashThis
10. Best website builder for agencies - Duda

1. Best Client Portal - Foyer

Foyer is the best client portal for agencies that want a modern client portal for their agencywith real branding, secure file sharing, messaging, forms, and signatures. You can also use Foyer as a website builder when you want the portal to live as part of your site. This gives you one branded place where clients log in, send files, review deliverables, sign documents, and see updates. See Foyer pricing and features for the most recent plan details. 

Standout features

• Branded portal on your domain with your logo and colors
• Secure file sharing, real time messaging, e signatures, and customizable forms
• Website builder option that includes client login pages for a seamless experience
• Bank grade encryption in transit and at rest
• Unlimited client contacts so cost scales with your internal team

Pricing
Foyer Standard is 19 dollars per internal user per month and even has instructions for A free trial is available. Check out Foyer's pricing page to learn more.

2. Best white label SEO software - Semrush

Semrush is a complete suite for keyword discovery, technical audits, rank tracking, backlink analysis, and reporting. It is a strong option when you want one tool to cover most SEO workflows. For 2025 there have been packaging updates, so check the live pricing page before you model your costs. 

Standout features

• Deep keyword and competitor research
• Site audit with clear technical checks
• Position tracking with location options
• Templates and exports that work for branded reporting

Pricing
Semrush offers several plans with monthly and annual billing. Pricing starts at $165/mo and $20 per white labeled report.

3. Best white label SEO software - Ahrefs

Ahrefs is known for its backlink index and reliable site audits. Agencies choose it for competitor research, content gap analysis, and link strategy. The company has adjusted packaging in recent years, so review usage and credits before committing. 

Standout features

• Large backlink index with historical trends
• Site audit for technical health and crawl issues
• Rank tracker with alerts
• Content Explorer for proven topics and pages

Pricing
Ahrefs lists several plan levels with the lowest pricing starting at $108/mo. Review the current pricing page to map features and credits to your expected usage. 

4. Best white label SEO software - SE Ranking

SE Ranking offers accurate rank tracking, flexible audits, and straightforward reporting. Many agencies like it for value and ease of use, especially when building a standard toolkit for multiple clients. Check the live subscription page for current plan options. 

Standout features

• Accurate rank tracking by location and device
• Site audit with clear issue lists and suggestions
• Keyword and competitor research across markets
• Branded reports and client friendly exports

Pricing
SE Ranking has flexible plans with adjustable limits across rankings, projects, and users. Starts at $52/mo with a white labeling option add-on. Confirm current pricing and discounts on the vendor page. 

5. Best local SEO tool - BrightLocal

If you manage local search for multi location companies or small businesses, BrightLocal specializes in local rank grids, citations, and reviews with ready to share reports. Use the pricing page to model software subscriptions and pay as you go services for citations. 

Standout features

• Local Search Grid to visualize visibility on a map
• Citation audits and citation building services
• Review monitoring and outreach tools
• Branded local reports that are easy to read

Pricing
BrightLocal lists tiered software plans and separate services such as citation building. Model your cost per location before you scale. Starts at $29/mo which includes white-label reporting. Third party breakdowns also explain how the agency total can add up based on service mix. 

6. Best white label analytics tool - AgencyAnalytics

AgencyAnalytics focuses on dashboards and automated reporting across many channels. It is designed for agencies with robust client permissions and a long list of native integrations. Confirm how plans scale with client accounts on the live pricing page. 

Standout features

• Dozens of integrations for search, ads, social, and analytics
• White label dashboards on a custom domain
• Scheduled reports and performance alerts
• Client and staff roles that match agency workflows

Pricing
Plans scale by the number of client accounts and feature access. Several write ups note that costs shift as you add clients, so model against your real usage. Pricing starts at $41/mo which includes your own custom branding. More custom white labeling options like client branding, custom email and custom domain are sold at higher tiers. Check the official pricing page for current starting prices. 

7. Best white label reporting tool - Whatagraph

Whatagraph offers attractive, template driven marketing reports that are easy to brand and schedule. It is a good option if you want to send polished reports without building everything from scratch. Confirm pricing on the live plan page or a current marketplace listing. 

Standout features

• Visual templates for cross channel reports
• Automated delivery and refresh scheduling
• Custom metrics and basic data blending
• White label options for branding and domain

Pricing
Pricing varies by features and limits. Starts at $229/mo but white-labeling is included at the Boost tier with $570/mo. Start with one pilot client to make sure report templates match your standard sources.

8. Best live dashboard tool - Databox

Databox gives you live, shareable KPI dashboards and goal tracking. It is helpful when clients want to see performance in real time without exporting into slides. Confirm tiers and data source limits on the vendor pricing page. 

Standout features

• Live dashboards that pull metrics from many sources
• Goals and alerts for proactive management
• Easy sharing through links and embeds
• White label options on higher plans

Pricing
Plans are tiered by data sources and dashboards. Starts at $159/mo with custom white labeling costing $200/yr as an add-on. Price out your most common layouts and the number of connected sources you maintain per client before you choose.

9. Best simple reporting tool DashThis

DashThis focuses on fast client reporting with clean, ready to send dashboards. It is a good fit when you want a straightforward way to present SEO and marketing results without building complex reports from scratch.

Standout features

• Plug and play dashboards with prebuilt widgets for common channels
• White label options for logo, colors, and custom domain
• Easy sharing links and scheduled email delivery
• Cloning and templates so you can reuse layouts across clients

Pricing
Plans are based on the number of dashboards and connected data sources. Starts at $42/mo with basic white labeling options included like custom logo and preset color schemes. Confirm current tiers and inclusions on the pricing page, then model your typical client load to pick the right plan.

10. Best website builder for agencies - Duda

Duda is designed with agencies in mind and includes white label and client management features. If you deliver websites, want to use a website builder, and want branded collaboration and approvals, Duda is worth a close look. Independent reviews continue to call out Duda as a strong agency option, and detail plan tiers including a white label plan. 

Standout features

• Agency oriented site builder with client management
• Responsive templates and collaborative comments
• Approval flows and content collection that speed up launches
• Option to pair with a client portal for secure files and forms

Pricing
Prices start at $19/mo but full custom white labeling is available in the $149/mo tier. Test with one client site to validate workflow and cost before scaling.

How to build your white label SEO stack

Start with your client portal
Make Foyer your branded front door. Use it to centralize secure file sharing, messaging, signatures, and forms so clients always know where to go. If you want the portal to live under your site, use the website builder option for a seamless setup. Check the Foyer features and pricing pages for current plan details. 

Choose one core SEO suite
Pick Semrush, Ahrefs, or SE Ranking to centralize research and audits. Map tracked keywords, projects, and users to your expected client load. Confirm plan limits and any credit allowances on vendor pages since packaging has evolved in 2025. 

Add a local specialist if needed
If you manage local businesses, BrightLocal adds local rank grids, review workflows, and citation campaigns that clients understand right away. Model your cost per location using the pricing and services pages. 

Standardize analytics and reporting
Pick one reporting layer to avoid one off spreadsheets. AgencyAnalytics is a common agency default. Whatagraph offers fast templates. Databox gives you live dashboards. Looker Studio balances flexibility and cost. Place report links inside your Foyer spaces so conversations and evidence live together. 

Model your true cost
Watch limits that matter to agencies, such as tracked keywords, client accounts, data sources, or credits. Per client pricing and data source minimums can add up, so forecast the next two or three quarters before you migrate. Use the vendors’ live pricing pages and a simple spreadsheet to compare.

Standout features and pricing summary

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Frequently asked questions

What does white label usually cover
White label normally includes a custom domain, your logo and colors, branded emails, and branded dashboards or reports. On the portal side, Foyer lets you brand the interface, set a custom domain, and handle secure files, messages, forms, and signatures in one place. See the Foyer features page for details. 

Can I invite clients without extra fees in the portal
With Foyer you can add unlimited clients because pricing is based on internal users rather than client seats, so your cost grows with your team and not your book of business. Check the pricing page for the most recent terms. 

Which SEO suite should a smaller agency start with
If you want one tool that covers most tasks, start with SE Ranking or Semrush. Add BrightLocal if you manage local businesses. Keep reporting simple with Whatagraph or Looker Studio until you need advanced dashboards or goal tracking. Review each vendor’s pricing page before you migrate. 

Final notes

Agencies that earn trust make collaboration simple and show results clearly. Foyer gives you a branded client hub where communication and evidence live together. Pair it with one core SEO suite and one reporting layer to deliver consistent value without context switching.

Your quick start plan

• Try out a trial for a client portal like Foyer and brand your portal. Add your clients and set up default folders, forms, and message templates. Confirm plan details and storage on the Foyer pricing page. 
• Choose one primary SEO platform and map limits to your current and near term client load. Validate plan features on the vendor page since packaging evolves. 
• Select one reporting layer and standardize your templates. Add links and files to Foyer so your team and clients always know where to look. 

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